The MSC World Cruise
The MSC World Cruise is the ultimate bucket list vacation. It’s a 118 day trip around the world completed with gourmet meals, world class entertainment everyday, new friendships and memories that will last a lifetime.
Overview
Given the epic nature of the MSC World Cruise 2023 the email announcement had to convey the truly bucket list adventure that awaits. So we decided to use the an animated gif to highlight the major destinations on the itinerary in the header, an itinerary map, overview of major continents and a shareable social media video highlighting all the destinations.
The Email
Custom designed HTML / CSS E-mail template with an animated gif header to captivate the viewer above the fold. Map and Overview sections to quickly illustrate the robust itineraries.
Mobile Responsive
Seamless mobile responsive version that not only retains the look and feel of the desktop version but also maintains excellent readability prominent call-to-actions.
Shareable Video
You can’t just tell someone about 119 unforgettable days traveling the globe with 53 stunning destinations in 33 countries they have to see it for themselves.
Shareable Video
You can’t just tell someone about 119 unforgettable days traveling the globe with 53 stunning destinations in 33 countries they have to see it for themselves.
Results
The World Cruise campaign outperformed expectations with over 300% increase from average click through rates.
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