MSC BLACK FRIDAY SALE
Black Friday Sale is usually the best sale of the year so the concept and design of this email needed to be impactful and different from all the other sales of the year.
Overview
We decided to embrace the Black Friday theme but with an MSC twist with the headline “BLUE IS THE NEW BLACK”. A stylish avant garde play on Black Friday and MSC Corporate Blue. To drive the uniqueness of this sale home we created a blacked out version of the entire email.
The Email
Custom designed HTML / CSS E-mail template with magazine style header to captivate the viewer above the fold. Large headers and small burbs of text for easy readability .
Mobile Responsive
Seamless mobile responsive version that not only retains the look and feel of the desktop version but also maintains excellent readability prominent call-to-actions.
Results
The BLACK FRIDAY SALE was a success as due to the aggressive sale and the impactful message and design.
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kev @ kevcampbell.net