MSC MORE TO EXPLORE

The More To Explore Sale highlights the best sale price and the plethora of activities, excursions, cuisine that you can experience on board MSC Cruises.

Overview

MSC Cruises was one of the first cruises to sail during the pandemic. In resuming marketing efforts they wanted to develop a catchy sale that could be layered over aggressive and ever changing price strategies. So we developed “More To Explore” to focus on the value of unique adventures and experiences from MSC along with the new pricing offers. To drive this point home we used an element of the activity to graphically substitute for the “O” in “MORE”.

The Email

Custom designed HTML / CSS E-mail template with magazine style header to captivate the viewer above the fold. Large headers and small burbs of text for easy readability .

Mobile Responsive

Seamless mobile responsive version that not only retains the look and feel of the desktop version but also maintains excellent readability prominent call-to-actions.

Results

The MORE TO EXPLORE SALE was a success as it really resonated with the travel agent community as our most aggressive sale but also helped to tell the story of why MSC Cruises is perfect for the curious traveler.

- Kev Campbell

Subscribe To My Newsletter

Get the latest updates and reviews on the newest tools, helpful hints and best practices in digital marketing.

Address

780 Polk St, Hollywood, FL 33020

Call Us

(+1) 305 791 2136

Email Me

kev @ kevcampbell.net