MSC WORLD CRUISE
EMAIL CAMPAIGN DESIGN
DESKTOP
Given the epic nature of the MSC World Cruise 2023 the email announcement had to convey the truly bucket list adventure that awaits. So we decided to use the an animated gif to highlight the major destinations on the itinerary in the header, an itinerary map, overview of major continents and a shareable social media video highlighting all the destinations.
MOBILE
We created a seamless mobile responsive version that not only retains the look and feel of the desktop version but also maintains excellent readability prominent call-to-actions.
RESULTS
The World Cruise campaign outperformed expectations with over 300% increase from average click through rates.
Given the epic nature of the MSC World Cruise 2023 the email announcement had to convey the truly bucket list adventure that awaits. So we decided to use the an animated gif to highlight the major destinations on the itinerary in the header, an itinerary map, overview of major continents and a shareable social media video highlighting all the destinations.
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